Fractional Sales Leadership
Why fractional sales leadership?
There are two main reasons why fractional sales leadership is such a gift to emerging brands. Brands sometimes hire sales executives too soon that they can not afford to underperform. This dynamic isn’t good for the sales executive or the brand. It is one of the main reasons that great brands don’t survive.
The second reason fractional sales leadership is such a resource is that the other choice brands make is to hire someone with less experience (that is less expensive) and that lack of experience at retail is costly.
Fractional Sales Leadership bridges the gap offering experience and wisdom at a fraction of the price.
GROUNDED STORYtelling
Ideal for new and existing businesses.
Do you have a solid, connected story to engage constituents from retailers to consumers?
BRAND ANTHROPOLOGY
Ideal for pivoting brands.
Is it time to get an outside perspective on your brand?
BRoker Management
Ideal for established CPG brands on shelf.
Are you missing opportunities with your brokers?
Areas of Expertise
Applied business anthropology
Applied Business Anthropology utilizes anthropological methods to resolve business issues in every day life. Engaging a holistic viewpoint, looking at the entire business system as a whole, enables Kate to concretize best practices and positive outcomes.
holistic business practices
Looking at the entire business system in order to see what works the best, what can be improved, and how to bring each business to the next level is one of Kate’s gifts. Each business is unique and each business strategy created takes into account the system in which the business exists in to create a plan to create relevant change.
Realizing your creative vision
With her expertise in connecting with and auditing third party companies, Kate can facilitate change during company rebrands working directly with third party creatives as the bridge between the company’s vision and the creative process.
engaging your brokerage
Another of her specialties is in facilitating the relationship between the brokerage and the manufacturer. Her experience comes from working with both a national food brokerage and top ranking manufacturers. Utilizing her expertise in applied business anthropology, she offers holistic approaches to: activate sales plans, effectively engage your audience and successfully execute evidence-based decisions in an impactful way.
Whether your brand has an in-house or outsourced sales brokerage team, Kate will act as the Executive Liaison to reach the company’s sales goals utilizing a tested quarterly sales initiative.
Don’t have a quarterly sales initiative? She can help with that too!
executive level presentations
Kate creates trainings that educate and connect in a creative, entertaining and engaging way. Whether your company is looking for regional key account trainings or at the national brokerage level, Kate has the presentation skills to tell your brand’s story in an accessible way.
The way you tell a story connects others to who you are, what you believe in, and the power that community has to create positive change in our food ways. How are your constituents being engaged? Let’s dive in and explore the many opportunities to engage relationships through communication.
Achieving Market Success
One of the largest opportunities for growth that Kate notices with existing businesses is creating a solid sales story to engage constituents. If what you are looking for is a customized analysis and strategies to refine your sales plan - look no further.
Kate has the education, training and vision to recognize what your business needs in order to accomplish performance goals, and the skills required to implement strategies that achieve financial and market success.